The company needs to have a 360-degree view of the customer, integrating the information available in the different operational systems, improving quality and centralizing management.
The solution implemented allows to unify the company’s information on more than 7 million customers, processing more than one billion records and providing a real-time response.
The implementation of the system brought
important benefits to the company:
- Improved customer knowledge.
- Improved customer experience.
- Increased operational efficiency.
- Improved effectiveness of commercial campaigns.
- Reduced operational and reputational risk.